Kotler is the coauthor of Principles of Marketing and Marketing: An Introduction. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.ĭr. He received his master’s degree at the University of Chicago and his Ph.D. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Philip Kotler is one of the world’s leading authorities on marketing. "synopsis" may belong to another edition of this title.
Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The gold standard for today’s marketing management student. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498. NOTE: You are purchasing a standalone product MyMarketingLab does not come packaged with this content.
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